Advertisers are abandoning Tucker Carlson's show after he tells them to "calm down" (VIDEO)

Advertisers are bailing Fox News in droves right now.

No wonder Tucker Carlson announced he was going on vacation shortly after taking criticism for saying "white supremacy" is a hoax.

“The whole thing is a lie,” said Carlson. “It’s actually not a real problem in America.”

So far, more than 20 companies have said that they will no longer be giving the show their business.

Long John Silvers? Gone.

Nestle? Gone.

HelloFresh? Gone.

Stein Mart. Gone.

And, those are just some of the names in the last 48 hours. Expect more big corporations to announce they are leaving as well.

Tucker Carlson's comments are even more politically and racially charged, in part, because the El Paso gunman who killed at least 22, reportedly posted a white supremacist manifesto online shortly before the shooting taking about the "Hispanic invasion."

Tucker Carlson wants everyone to "calm down," though.

"There’s been a tremendous response to last night’s show.  The left wants to silence us.  They won’t.  Here’s a portion of our response from tonight’s show." The banner that was playing at the bottom of the screen says "calm down."

That response isn't flying with his advertisers.

There are still many more to go. And consumers should be knowledgeable about the companies and products they buy. The biggest way to take a stand in America is to go to the heart of every company - their bottom line. These responsible companies have taken the initiative while many more will wait while they calculate the costs of doing nothing.